This program is specifically designed for Lawyers and Accountants.  Marketing of professional services requires very specific skills. Firms including Truman Hoyle, Kemp Strang, Corrs, Carroll and O’Dea  and Grant Thornton have all had exposure to this program and experienced very positive results. 

The program has been specifically developed over the past 4 years and combines theory with practice.  It is normally delivered over 4 x half day modules, over a 2 month period.   This allows participants to still have sufficient time to do billable work whilst working through the program.

To see Steve’s presentation for ALPMA held on 09 / 09 / 09  click here.

Click here to read Steve’s article that was published in Lawyers Weekly - November, 2009.

Would you like a free marketing audit for your firm?

Please contact michaela@nrgsolutions.com.au   if you are interested in a complimentary marketing audit for your firm. This assessment will provide you with feedback on:

• How your firm is attracting new clients
• Your firms client retention strategy
• Your firms referral strategy
• Gaps in your current marketing process  

Building your Practice program overview:

Why Lawyers (or  Accountants ) need marketing plans:

• The role of marketing in professional services
• Billable time versus non billable time
• Your personal bio and how to update it
• Identifying the types of clients you wish to target
• Building your practice through building your network
• Associations and groups you should be affiliated with 
• Sowing seeds for growth
• Commence marketing plan development

 Networking skills:

• The laws of assocation and contacts
• On line networking versus old school networking
• Linked In and other social networking tools - can they help you?
• Laws on events - planning, hosting, attending, follow up
• Networking within the firm
• Profile of a great networker
• Tracking and recording data 
• Developing your presence within community 

Generating  a referral based practice:

• 4 golden rules to getting more referrals
• Why aren’t you receiving more referrals?
• How and when to ask for a referral
• Who to provide referrals to
• Growing your practice through referral
• The law of reciprocation

Final session / presentations:

• Present to partners / peers on selected presentation topics
• Turning theory in to practice and in grained behaviours
• Feedback provided by partners on presentations
• Action planning -  driving forward over the next 3 months with implementing your marketing plan

Testimonials:

“This program was well tailored for lawyers.  It highlighted the fact that as employed lawyers we can be part of the firms marketing.  Marketing is not hard, it is made up of a lot of small steps.”- Andrew Silk, Solicitor, Carroll and O’Dea

“This program was well tailored.  Steve took the time to find out about our needs prior to our sessions which contributed to the success of the program.  I would recommend this program to the Law Network of Australia.”- Mark de Carvalho, Solicitor and Marketing Manager, Carroll and O’Dea

“This program highlighted why lawyers need marketing plans and how a good plan will be linked to profitability.  Steve was a positive and flexible trainer who shared his ideas and experiences with the group.  For marketing to be effective it needs to become a habit, not a course you attend.”- Rebecca Tidswell, Solicitor, Carroll and O’Dea

“I found the marketing sessions to be very useful.  In particular the session regarding the need for young lawyers to begin developing  their own practices early in their careers was particularly insightful.” - Clive Lee, Lawyer, Truman Hoyle Lawyers

“Developing my marketing plan was terrific.  I thought the first session was the most positive aspect.  It was great to get some advice on a critical issue that really needs to be looked at more.” - Mitch Kelly, Lawyer, Truman Hoyle Lawyers

“NRG, under the direction of Steve Herzberg, has provided the careful guidance and support to our lawyers which has significantly contributed to the growth of our higher valued client base.  NRG has been instrumental in shaping our way of thinking outside of the traditional law firm approach to obtaining and maintaining valued clients in a highly competitive environment.”- Shawn Skyring, Staff Partner, Truman Hoyle Lawyers

For more information on this program please contact Michaela on 1300 804 228 or michaela@nrgsolutions.com.au